Lekker

 

x Lindsay

A fun brand and packaging design for gourmet chocolate with a Dutch/Afrikaans twist!

The Logo

Lekker is Dutch/Afrikaans slang, meaning both “tasty” and “excellent”—a fitting association for the small batch chocolatier.

We integrated a lip-smacking smile into the script letter “L” to depict the enjoyment each Lekker x Lindsay creation brings.

The Package

Minimal yet impactful, each Lekker x Lindsay wrapper compliments the clearly visible product. Each creation carries a part English and part Dutch or Afrikaans name. This naming convention mixes the familiar with the unexpected—The precise experience when tasting a Lekker x Lindsay treat.