Kanvas Brand

 

Identity

A colleague of ours was looking to launch her own event and promotional company, and we were happy to create an identity that fit her newfound direction in life.

The Logo

Our main objective was to develop something that represented the personality of our client, while illustrating some core values of the enterprise.

 

The colourful gradation that fills the icon were selected to represent the owner’s personality, which is definitely a selling feature for the brand. A colourful personality makes for interesting and engaging events.

The semi-enclosed ‘K’ is drawn with a single stroke, and creates an arrow type effect that points back to the first line. We did this to suggest that, after working with Kanvas, you’ll be coming back again.